Next League
Insights

Gone are the days of treating your employees as widgets and pushing them to complete as much work as possible.

Pushing for Progress

March is widely recognized as Women’s History Month and April is celebrated as Diversity Month. Given my roles as mom (to two young daughters), Chief Operating Officer at Next League and Founder of Next …
gravatar
 · 
April 24, 2024
 · 
5 min read

Big Tech is Coming for the Casual Fan

Sports fandom falls into two camps - casual and avid fans. Casual fans understand the game and consume content through various live and non-live channels. Avid fans are highly knowledgeable, follow the sport closely, …
gravatar
 · 
March 14, 2024
 · 
5 min read

What International Women’s Day Means to Us

International Women’s Day is celebrated today, March 8, all over the world. It is an opportunity for us all to reflect on the progress women have made while focusing on how much further there …
gravatar
 · 
March 8, 2024
 · 
3 min read

The Parallels Between my Athletic and Professional Careers

I played soccer competitively for 23 years; doing so for all those years equipped me with many valuable skills applicable both on and off the field. Being a teammate, I developed effective communication, collaboration …
gravatar
 · 
February 7, 2024
 · 
3 min read

The Jump from Being a Teammate on the Field to One off it

Six months ago, my career as a competitive athlete officially came to an end. I graduated from Harvard University in May, where I was fortunate to play on their Division I Lacrosse team all …
gravatar
 · 
February 7, 2024
 · 
3 min read

Staying Connected to Sport: My Post-Career Journey

It all started when I was 7 years old and my golf-obsessed grandpa wanted to get all of his grandchildren into golf. At the time I was a figure skater, a fairly competitive one …
gravatar
 · 
February 6, 2024
 · 
8 min read

Next League Research & Development: Transforming Ideas into Action with AI

The field of artificial intelligence (AI) is experiencing a tidal wave of innovation, with natural language processing (NLP) systems demonstrating unprecedented capabilities. This revolution is led by machine learning (ML) and large language models …
gravatar
 · 
August 3, 2023
 · 
5 min read

The Human Side of HR 

The people-first side of HR is here to stay, and it’s about time.   Gone are the days of treating your employees as widgets and pushing them to complete as much work as possible from …
gravatar
 · 
June 7, 2023
 · 
4 min read

It Really Does Take a Village

Three years ago, I was struggling with balancing motherhood, living through a pandemic, working from home, supporting a team and their at home needs, all while trying to climb the metaphorical corporate ladder. There …
gravatar
 · 
March 31, 2023
 · 
3 min read

What International Women’s Day Means to Us

International Women’s Day is celebrated today, March 8, all over the world. It is an opportunity for us all to reflect on the progress women have made while focusing on how much further there …
gravatar
 · 
March 8, 2023
 · 
3 min read

Reflections on an Eventful 2022 in Sports Tech 

In July 2022, we published a piece focused on trends in sports tech we were anticipating in the second half of 2022.  By way of recap, since sports has many categories that are each …
gravatar
 · 
February 13, 2023
 · 
6 min read

What We Learned From Our NFT Project Launch – Ukraine Art Collective

As many in my community know, though I have lived in the United States for 30 years, I was born and raised in Odesa, Ukraine. I still have family, friends, and coworkers in Ukraine …
gravatar
 · 
September 20, 2022
 · 
9 min read

The Changing Landscape of Strategic Partnerships in Sports

Megan Allison is a Managing Director at underdog venture team and has built an impressive reputation for herself in the sports partnership space, leveraging the reach and passion of sports to build visibility and …
gravatar
 · 
August 29, 2022
 · 
6 min read

Technology Affords Us Time…But What Do We Do With It?

Most people understand we now live in a world where time is our most valuable currency. The average human lives 79 years or 28,835 days. So, there are an average of 692,040 hours in a …
gravatar
 · 
July 22, 2022
 · 
5 min read

Web3 Still Holds Key to Sports Tech Market in 2022’s Second Half

It’s been quite a year so far in sports technology. We went into 2022 still coming out of a pandemic with a sports industry that was evolving more quickly than it ever has. The …
gravatar
 · 
July 21, 2022
 · 
4 min read

Feeling Overwhelmed By The Pace And Volume Of New Technology? You’re Not Alone

Being a digital executive these days is difficult. To start with, many organizations are no longer satisfied with digital technology as a cost center; executives are often expected to manage a P&L that generates …
gravatar
 · 
June 28, 2022
 · 
4 min read

I Come from a Family of Athletes. Thanks to Title IX, I Am One Too

I grew up in a hardcore sports family. Throughout my childhood I was brought to all of my older brother's games, and now get to cheer for him in his professional baseball career.  We …
gravatar
 · 
June 24, 2022
 · 
5 min read

The Impact and Role Sports Has Had on My Life

Thanks to my dad, I’ve been a sports fan as long as I can remember. We are a New York Jets, New York Yankees and Seton Hall Pirates basketball family. I grew up playing and …
gravatar
 · 
June 22, 2022
 · 
5 min read

How Do You Measure the Success of Your Web3 Project?

For years, you have measured project success with key performance indicators (KPIs) like traffic, engagement and monetization through ads, sponsorship or subscription. Those measurements focus on what value the project brings to your company.   …
gravatar
 · 
April 22, 2022
 · 
3 min read

Web2 vs. Web3: Why Monetization Models Are About to Change

With all the talk about Web 3.0 and how it is, or will be, replacing Web 2.0, we thought we’d start this piece with a quick description of each. You’ll get lots of opinions …
gravatar
 · 
March 30, 2022
 · 
5 min read

Micro-Betting Will Change Sports, but Tech Challenges Remain

In the same way fantasy sports changed the sports business by engaging fans in player performance outside of their favorite teams, U.S. sports betting will engage a new generation of fans, generate billions in betting revenue, …
gravatar
 · 
January 27, 2022
 · 
5 min read

How Business is Like Fishing…

What follows is an excerpt from my book, “Zero Sales”. I left the majority of the content intact, but have expounded on certain areas.  I’ve also included a video of me creating a wooden …
gravatar
 · 
January 1, 2022
 · 
7 min read

LATEST ON SOCIAL

Create technology and invest in distribution channels that serve your fans. How do you know where to start? By defining desired business outcomes and using data to make intelligent decisions. Reach out today for help in thinking through your data strategy https://t.co/UoFO0u9ln7

"There are more business channels to accommodate, which means we need to find more unique opportunities to do that within the properties and leagues." Watch the full conversation with underdog venture team's Megan Allison here https://t.co/zPl7TneG0k #underdog #knowwhatisnext

According to #NextLeague CEO @davenugent
, sports has 8 to 10 categories that are significantly driven by technology. He chose to focus on 3 in a recent post, featured in @Sportico of top trends to watch for the rest of 2022

View