Next League Hires Sports Tech Veteran for Key Role

Allison Bassman joins Next League as its Director, People & Culture 

NEW YORK, NY - December 6, 2022 - Next League, led by a team of technology experts with decades of success in the sports industry, today announced the hire of Allison Bassman as its new Director, People & Culture. Prior to Next League, Allison spent almost two years at Penn Interactive, the wholly-owned subsidiary of Penn Entertainment (PENN), in a similar role.  

In this newly created role, Allison will be responsible for the management of the Human Resources department including recruitment and onboarding of new employees, ongoing employee engagement activities and all training and development efforts. Additionally, she will work closely with the Executive Management team to set and cultivate company culture across the growing, global organization. Allison will be part of the Management team and will report to Becki Civello, Next League’s Chief Operating Officer.

While at Penn Interactive, she was instrumental in setting up the company’s Human Resources support system, including its learning and development programs, performance and employee relations management; streamlined its recruitment and hiring efforts; built and implemented successful diversity, equity and inclusion strategies and established an award-winning culture. Prior to Penn Interactive, she spent time at Saxbys and KPMG, among others.

“Allison comes to Next League with a wealth of relevant experience,” said Becki Civello, Next League’s COO. “Her track record of success is not just in building out teams and processes but in developing and implementing strategies that benefit employees, companies and communities. Having Allison join us at this exciting point in our company’s history puts us in an optimal position as our business continues to grow. Her leadership, experience and knowledge of the sports industry will greatly benefit everyone at the company.”

“I am thrilled to be joining the Next League team at such an important time for the company,” said Allison. “I look forward to getting started and building upon the great work that has been done by so many up to this point.”

Since its founding in December 2021, Next League is a proud partner to over a dozen of the most visible sports properties in the world, including the United States Olympic & Paralympic Committee (USOPC), NASCAR, the LPGA and the XFL. 

Allison received her Bachelor’s of Science degree in Economics from The Wharton School at the University of Pennsylvania and continues to reside in Philadelphia today with her husband and daughter.

About Next League

Next League is the leading global digital evolution partner in the sports industry.  .    

Founded by a team of technology veterans with decades of success in sports, Next League is introducing a massive shift to the traditional agency and technology services company model. The company is driven by the combination of growth and innovation, and in making investments with lasting social impact.  

Next League is a talent and culture-driven organization that treats clients as partners, delivers award-winning technology experiences, and fosters a work environment based on collaboration, mentoring, creativity, and innovation. 

Joanna Solowey
Next League
[email protected]