Next League Announces Series of Strategic Investments
In Recognition and Celebration of International Women’s Day, Next League Announces Investments into the Women’s Sports Foundation® and the LPGA Foundation.
NEW YORK, NY - March 8, 2024 - Next League, a global team of strategists and technologists, specializing in creating, designing, building and operating technology solutions for sports organizations, announced strategic investments into the Women’s Sports Foundation® and the LPGA Foundation, two organizations committed to advancing opportunities for girls and women in sport.
These investments are part of Next League’s broader commitment to social impact causes, especially those that provide access to the sports and sports business industry to people who might not have otherwise had it.
Earlier this week at Sports Business Journal’s Tech Week, Next League, a presenting partner in this year’s event, announced a $10,000 donation to the Women’s Sports Foundation in recognition of all women speakers at this year’s event. The goal is to surpass that donation amount in the years to come.
”For 50 years and counting, the Women’s Sports Foundation has recognized the powerful connection between sports access, equity, and society, while amplifying a simple message: when girls and women play, they lead and we all win,” said Women’s Sports Foundation CEO Danette Leighton. “We are grateful for Next League’s contribution to our vital work, which will help us continue to build a future where all girls and women can play, compete and lead – this International Women’s Day and beyond – without barriers.”
Also at the event, Next League’s Chief Operating Officer Becki Civello announced the formation of the ‘Next in Sports Tech: Rising Female Tech Leader’ Award. This award, to be distributed beginning in 2025, will be given to a rising female star who has a technology role within an organization that focuses on sports.
“Making this milestone investment to support the Women’s Sports Foundation, especially during Women’s History Month, is incredibly powerful,” said Civello. “We share in their mission to create an environment where all women and girls can play and succeed and we look forward to partnering with them for years to come.”
As part of their new multi-year engagement with the LPGA, the world’s premier women’s professional golf organization, Next League has committed $100,000 to the LPGA Foundation. As the philanthropic arm of the LPGA, the LPGA Foundation’s programs advance equality by removing barriers to sports participation, ensuring every girl and woman who want to play has a welcoming and positive experience while taking advantage of the benefits of golf.
“We're thrilled to continue our partnership with Next League, driving innovation and advancing technology across the LPGA,” said LPGA Commissioner Mollie Marcoux Samaan. “As the global leader in women's professional golf, we’re dedicated to using our unique platform to empower, inspire, and advance opportunities for girls and women, both on and off the golf course. I’m proud to see Next League share in our commitment, and we're excited to work together to grow the LPGA and make a meaningful impact on the world.”
“Our commitment to social impact causes is something we are very proud of,” said Civello. “Part of our mission is to work with sports organizations and make investments that have a lasting social impact. We are thrilled to be able to work with the LPGA - and their Foundation - in this way for years to come.”
Next League has made similar commitments with several other partners within the last year. Together with the United States Olympic & Paralympic Committee, they formed the Next League USOPF Endowment Fund, a multi-year philanthropic commitment to the U.S. Olympic & Paralympic Foundation, the fundraising arm of the United States Olympic & Paralympic Committee. Next League has also joined TMRW Sports by making a gift to the TMRW Sports Fund at Palm Beach State College, site of its new tech-infused, purpose-built venue, to provide scholarships for students and support academic program development.
About the Women’s Sports Foundation
The Women’s Sports Foundation exists to enable girls and women to reach their potential in sport and life. We are an ally, an advocate, and a catalyst. Founded by Billie Jean King in 1974, we are one of the first organizations to recognize the powerful connection between sports access, equity, and society. WSF has been changing the game for 50 years through its research, advocacy, and community programming, investing over $100 million to help girls and women play, compete, and lead – in sports and beyond – without barriers. A leader and champion of the entire women’s sports ecosystem, WSF amplifies the vital societal and cultural impact that is made when girls and women play sports. All girls. All women. All sports® To learn more about the Women’s Sports Foundation, please visit www.WomensSportsFoundation.org.
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent more than 60 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About Next League
Next League is a global team of strategists and technologists, specializing in creating, designing, building and operating technology solutions for sports organizations.
Trusted by the teams behind the teams, we navigate complex technology landscapes to optimize engagement and maximize revenue with and for our partners.
The diversity of our team is our superpower. Individually we are strategic thinkers, creative engineers and skilled operators; collectively, we are a sports-obsessed, value and results-driven organization that brings innovative thinking to, and delivers meaningful impact for, our partners and our industry.
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