The pact is the beginning of a broader effort to reposition the LPGA as an innovative, technology-driven organization
NEW YORK, NY and DAYTONA, FL - October 18, 2022 - Next League, led by a team of technology experts with decades of success in the sports industry, today announced a multi-phase strategic partnership with the LPGA, the world’s leading professional golf organization for women.
The goal of the partnership is to provide both strategic and technical counsel that will help reposition the LPGA as an innovative, technology-driven organization that keeps the best interests of its players - and fans - at the forefront. Working closely with LPGA stakeholders, the partnership will include the development of prioritized business requirements, product strategy and roadmap, and plans for assembling and operating a world class approach to technology that will assist the LPGA in achieving both short and long term growth goals.
Next League is building the leading technology services organization in sports, providing thought leadership, strategy, product design, software and systems development and integration, and the maintenance and operations of existing products and platforms to global sports organizations. Part of the company’s mission includes partnering with sports properties, like the LPGA, in making investments that have lasting social impact.
“We are thrilled to be partnering with Next League at this critical juncture in the history of the LPGA and in women’s sports,” said Mollie Marcoux Samaan, LPGA Commissioner. “The LPGA is embarking on a digital transformation and partnering with Next League to deeply understand our business and key focus areas will help us deliver digital solutions that meet the needs of global audiences which is critical for us as we grow our fan base.”
“The LPGA is at a unique moment in its history as it is being presented with new opportunities and challenges as the global game of golf continues to grow and evolve,” said Next League’s Co-Founder and CEO David Nugent. “We have extensive experience working within the golf space and know we are uniquely qualified to deliver the results the team seeks. We are thrilled to be partnering with the LPGA team and are excited about building something special together.”
About the LPGA
The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive.
Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the Tours, the LPGA represents players in more than 60 countries.
Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and game changers dedicated to growing the game of golf for everyone.
About Next League
Next League is driven to become the leader in technology services in the sports industry.
Founded by a team of technology veterans with decades of success in the sports industry, Next League is introducing a massive shift to the traditional agency and technology services company model. The company is driven by the combination of growth and innovation, and in making investments with lasting social impact.
Next League is a talent and culture-driven organization that treats clients as partners, delivers award-winning technology experiences, and fosters a work environment based on collaboration, mentoring, creativity, and innovation.