Next League Promotes from Within, Adds Second Female to Executive Team
Jenna Trabulus Joins Executive Team as Chief Business Officer
NEW YORK, NY - April 15, 2024 - Next League, a global team of strategists and technologists, specializing in creating, designing, building and operating technology solutions for sports organizations, announced its second executive promotion today. Jenna Trabulus has been promoted to Chief Business Officer, a newly created role, where she will oversee the overall commercial efforts of the company including the acquisition of business in women’s sports.
Jenna joined Next League in September 2023 as its VP, Client Strategy & Delivery. In this role, she oversaw the delivery of projects within Next League’s largest accounts, including the United States Olympic & Paralympic Committee (USOPC) and NASCAR. She was heavily involved in overall business development efforts, including most recently with the LPGA, the world’s premier women’s professional golf organization. Before Next League, she was most recently at Deltatre, where she managed executive-level relationships and was responsible for building the North American D2C business and new business models in sport.
“Over the last few months, Jenna has played an integral role in streamlining our commercial efforts from account management and commercial operations to business development and developing new service offerings,” said David Nugent, Co-Founder and CEO, Next League. “We know her relevant experience, deep industry knowledge, extensive network and a track record of success will help accelerate our vision of becoming the leader in global sports technology services. I look forward to seeing her flourish in this role and continue to have a positive impact on our internal teams, our client partners and the broader sports business industry.”
Throughout her career, Jenna has been incredibly passionate about harnessing the power of women to change the business landscape of sport, pushing for greater equity and equality industry-wide. During her tenure as Strategic Advisor to the President and COO of the three-time WNBA Champion Los Angeles Sparks, she redefined the team’s digital, partnership and revenue strategy around content, social impact and community.
This aligns with Next League’s mission to work with sports organizations and make investments that have a lasting social impact, especially those that provide access to the sports and sports business industry to people who might not have otherwise had it.
“I firmly believe in the transformative power of sports,” said Jenna. “Interest in and excitement around the growth of women’s sports has never been greater. We have an unbelievable opportunity to capitalize on this momentum and leverage our leadership position and redefine how sports technology can power the industry forward through tailored engagement and revenue generation strategies. I am grateful for this opportunity to continue to leverage our leadership position to create greater access to the sports and sports business industry.”
Last month at Sports Business Journal’s Tech Week, Next League announced a $10,000 donation to the Women’s Sports Foundation in recognition of all women speakers at this year’s event. They also announced the formation of the ‘Next in Sports Tech: Rising Female Tech Leader’ Award, to be distributed beginning in 2025, which will be given to a rising female star who has a technology role within an organization that focuses on sports. Additionally, as part of their new multi-year engagement with the LPGA, Next League committed $100,000 to the LPGA Foundation.
Next League has made similar commitments with several other partners within the last year. Together with the United States Olympic & Paralympic Committee, they formed the Next League USOPF Endowment Fund, a multi-year philanthropic commitment to the U.S. Olympic & Paralympic Foundation, the fundraising arm of the United States Olympic & Paralympic Committee. Next League has also joined TMRW Sports by making a gift to the TMRW Sports Fund at Palm Beach State College, site of its new tech-infused, purpose-built venue, to provide scholarships for students and support academic program development.
About Next League
Next League is a global team of strategists and technologists, specializing in creating, designing, building and operating technology solutions for sports organizations.
Trusted by the teams behind the teams, we navigate complex technology landscapes to optimize engagement and maximize revenue with and for our partners.
The diversity of our team is our superpower. Individually we are strategic thinkers, creative engineers and skilled operators; collectively, we are a sports-obsessed, value and results-driven organization that brings innovative thinking to, and delivers meaningful impact for, our partners and our industry.
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