{"id":877,"date":"2025-01-17T20:53:00","date_gmt":"2025-01-17T20:53:00","guid":{"rendered":"https:\/\/nextleague.com\/?p=877"},"modified":"2025-04-22T12:39:09","modified_gmt":"2025-04-22T12:39:09","slug":"next-league-adquire-edge3","status":"publish","type":"post","link":"https:\/\/nextleague.com\/pt\/next-league-adquire-edge3","title":{"rendered":"Next League adquire empresa de intelig\u00eancia de atletas universit\u00e1rios Edge3"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>O CEO e ex-jogador da NFL Kenyon Rasheed vai liderar a nova divis\u00e3o de esportes universit\u00e1rios.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NEW YORK, NY<\/strong>\u00a0-\u00a0<a href=\"\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Next League<\/strong><\/a>, consultoria de crescimento digital e empresa de servi\u00e7os tecnol\u00f3gicos atuando exclusivamente no setor esportivo global, anunciou hoje a aquisi\u00e7\u00e3o da Edge3.ai, empresa de intelig\u00eancia de atletas e consultoria fundada por Kenyon Rasheed. A Edge3 firmou recentemente parceria com a IBM para utilizar a intelig\u00eancia artificial Watsonx na cria\u00e7\u00e3o de um servi\u00e7o de recrutamento universit\u00e1rio baseado em dados. Rasheed, ex-fullback da NFL, assumir\u00e1 a lideran\u00e7a da nova divis\u00e3o de esportes universit\u00e1rios da Next League.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-fundada com outro ex-jogador da NFL Brian Jones \u2014 que atualmente atua como analista da CBS Sports \u2014 a Edge3 j\u00e1 havia firmado um contrato com a Next League para desenvolver sua estrat\u00e9gia de produto e modelo de neg\u00f3cio. Outras estrelas aposentadas da NFL e da NBA, como Warren Sapp, Gary Payton e Horace Grant, se juntaram como conselheiros. O primeiro cliente da Edge3 foi Will Anderson Jr., campe\u00e3o nacional por Alabama e eleito Novato Defensivo do Ano da NFL em 2023, jogando pelo Houston Texans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA transforma\u00e7\u00e3o no panorama dos esportes universit\u00e1rios \u00e9 uma das hist\u00f3rias mais relevantes do mercado esportivo,\u201d disse David Nugent, CEO da Next League. \u201cO que Kenyon, BJ (Brian Jones) e o restante da equipe imaginaram pode transformar de forma significativa esse ecossistema. Est\u00e1vamos buscando uma porta de entrada para o universo dos esportes universit\u00e1rios, e trazer a equipe da Edge3 para a Next League acelera muito esse processo para n\u00f3s. \u00c9 uma honra t\u00ea-los conosco.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rasheed foi capit\u00e3o do time de futebol americano da Universidade de Oklahoma antes de atuar por tr\u00eas temporadas na NFL como fullback, iniciando 10 partidas pelo New York Giants em 1993 e 1994. Ap\u00f3s encerrar sua carreira como atleta, iniciou uma trajet\u00f3ria no setor de tecnologia. Come\u00e7ou na Oracle e, mais tarde, fundou sua pr\u00f3pria empresa, licenciando dados esportivos para ve\u00edculos de m\u00eddia em um acordo de 250 milh\u00f5es de d\u00f3lares e desenvolvendo um sistema de prontu\u00e1rio m\u00e9dico compat\u00edvel com a HIPAA para os jogadores do NFL Draft Combine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posteriormente, atuou como consultor para a Opendorse e trabalhou na Global Payments, Inc., onde ajudou a empresa a se tornar a fornecedora oficial de tecnologia de com\u00e9rcio do est\u00e1dio Mercedes-Benz Stadium, em Atlanta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rasheed e Nugent tiveram um r\u00e1pida conex\u00e5o durante o processo de desenvolvimento estrat\u00e9gico de produto e modelo de neg\u00f3cio, percebendo sinergias entre as duas empresas. \u201cAcho que o Kenyon ficou surpreso por eu me lembrar dele nos tempos em que jogava em Oklahoma\u201d, brincou Nugent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO Dave entendeu a oportunidade que t\u00ednhamos com a Edge3, e compartilhamos uma vis\u00e3o sobre como enfrentar os desafios que as universidades e confer\u00eancias v\u00eam enfrentando nesse per\u00edodo de mudan\u00e7as. Desde o in\u00edcio, parecia uma parceria natural\u201d, afirmou Rasheed. Jones complementou: \u201cFicamos gratos pela aten\u00e7\u00e3o que a equipe de estrat\u00e9gia da Next League dedicou ao nosso conceito, e ficou claro desde o come\u00e7o que est\u00e1vamos culturalmente alinhados.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe da Edge3 compartilha da miss\u00e3o da Next League de realizar investimentos com impacto social duradouro. Rasheed foi um dos palestrantes principais na edi\u00e7\u00e3o inaugural da Next League University, no ver\u00e3o de 2023, onde conversou com mais de 30 jovens profissionais sobre sua trajet\u00f3ria, perseveran\u00e7a e como uniu sua experi\u00eancia esportiva e t\u00e9cnica para desenvolver o modelo de neg\u00f3cios da Edge3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rasheed e Nugent estar\u00e3o em Atlanta neste fim de semana para reuni\u00f5es durante o Campeonato Nacional de Futebol Americano Universit\u00e1rio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a Next League<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Next League \u00e9 uma equipe global de estrategistas e especialistas em tecnologia, especializada em criar, projetar, desenvolver e operar solu\u00e7\u00f5es tecnol\u00f3gicas para organiza\u00e7\u00f5es esportivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confiada pelos times por tr\u00e1s dos times, navegamos por cen\u00e1rios tecnol\u00f3gicos complexos para otimizar o engajamento e maximizar a receita com e para nossos parceiros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diversidade da nossa equipe \u00e9 o nosso superpoder. Individualmente, somos pensadores estrat\u00e9gicos, engenheiros criativos e operadores especializados; coletivamente, somos uma organiza\u00e7\u00e3o obcecada por esportes, movida por valores e resultados, que traz pensamento inovador e gera impacto significativo para nossos parceiros e para o setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a Edge3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Edge3, estamos transformando a forma como o recrutamento universit\u00e1rio e o desenvolvimento de atletas s\u00e3o conduzidos no mundo do esporte atual, cada vez mais acelerado e orientado por dados. Fundada por ex-atletas profissionais, a Edge3 \u00e9 uma plataforma de intelig\u00eancia esportiva e consultoria digital criada para capacitar atletas, pais e treinadores com as ferramentas e insights necess\u00e1rios para enfrentar os desafios em constante evolu\u00e7\u00e3o do esporte universit\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A comercializa\u00e7\u00e3o dos esportes amadores acelerou os prazos de tomada de decis\u00e3o, colocando uma press\u00e3o imensa sobre todos os envolvidos. T\u00e9cnicos frequentemente enfrentam o desafio de analisar grandes volumes de dados vindos de fontes diversas, enquanto atletas e suas fam\u00edlias lidam com fatores cada vez mais complexos, como oportunidades de NIL e o portal de transfer\u00eancias. A Edge3 surge para enfrentar esses desafios, aproveitando o poder da intelig\u00eancia artificial para simplificar decis\u00f5es e desbloquear novas possibilidades.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juntos, estamos moldando o futuro do esporte \u2014 uma decis\u00e3o informada de cada vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MEDIA CONTACT:<br>Joanna Solowey<br>Next League<br>joanna.solowey@nextleague.com<br>914.715.2473<\/p>","protected":false},"excerpt":{"rendered":"<p>CEO and former NFL Player Kenyon Rasheed to lead its new College Sports Practice NEW YORK, NY\u00a0-\u00a0Next League, the leading digital growth consultancy and technology services organization working exclusively within the global sports industry, today announced it has acquired Kenyon Rasheed\u2019s Edge3.ai, an athlete intelligence and advisory firm that recently partnered with IBM to leverage [&hellip;]<\/p>","protected":false},"author":10,"featured_media":873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[22,21],"class_list":["post-877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-nl-translated-portuguese","tag-nl-translated-spanish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next League Acquires College Athlete Intelligence Firm Edge3 | Next League<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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