{"id":1025,"date":"2025-07-03T18:43:49","date_gmt":"2025-07-03T22:43:49","guid":{"rendered":"https:\/\/nextleague.com\/?p=1025"},"modified":"2025-07-03T18:46:35","modified_gmt":"2025-07-03T22:46:35","slug":"hispanic-fandom-rising","status":"publish","type":"post","link":"https:\/\/nextleague.com\/pt\/hispanic-fandom-rising","title":{"rendered":"Fandom Hisp\u00e2nico em Ascens\u00e3o: Os Dados Por Tr\u00e1s das Expectativas e Momentos Decisivos no \u201cVer\u00e3o do Futebol\" de 2025"},"content":{"rendered":"

A ind\u00fastria global do futebol est\u00e1 apostando alto no torcedor hisp\u00e2nico dos EUA, e por um bom motivo. Com 73 por cento<\/a> 1<\/a><\/sup> <\/strong>dos hisp\u00e2nicos dos EUA com 16 anos ou mais se identificando como torcedores de futebol, muitos descrevem o esporte n\u00e3o s\u00f3 como um passatempo, mas como parte de sua heran\u00e7a, algo com que nasceram e do qual se orgulham imensamente. <\/p>\n\n\n\n

This deep-rooted passion is shaping everything from league strategies and stadium renovations to technology deployment and brand activations.  According to For Soccer Research<\/a> 2<\/a><\/sup>,<\/strong> 71% dos torcedores hisp\u00e2nicos dos EUA dizem que a representa\u00e7\u00e3o cultural influencia diretamente as ligas que apoiam, tornando o marketing bil\u00edngue e a narrativa aut\u00eantica essenciais. \u00c0 medida que o \"Ver\u00e3o do Futebol\" de 2025 se aproxima de julho, a verdadeira quest\u00e3o se torna: realmente entendemos o que est\u00e1 impulsionando esse p\u00fablico e estamos fazendo o suficiente para aproveitar o momento? <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Qualquer organiza\u00e7\u00e3o que se prepare para a Copa do Mundo FIFA de 2026 e tudo que vem a seguir deve tomar nota. Ignorar essa mudan\u00e7a n\u00e3o \u00e9 apenas uma oportunidade perdida, \u00e9 um erro estrat\u00e9gico. Esse p\u00fablico n\u00e3o est\u00e1 apenas se expandindo, est\u00e1 redefinindo o que significa o fandom moderno. Bil\u00edngues, digital-first, experientes em tecnologia, enraizados na comunidade e leais \u00e0 marca, os torcedores hisp\u00e2nicos est\u00e3o realmente ditando o ritmo de como o engajamento deve ser daqui para frente.<\/p>\n\n\n\n

ALAVANCANDO TECNOLOGIAS EMERGENTES<\/strong><\/p>\n\n\n\n

Como organiza\u00e7\u00e3o, somos regularmente contratados para ajudar nossos parceiros a alavancar a IA e as tecnologias emergentes para entender melhor seus f\u00e3s, a fim de maximizar a receita e aprimorar as experi\u00eancias dos f\u00e3s. O uso dessas ferramentas e tecnologias n\u00e3o \u00e9 mais opcional; \u00e9 fundamental para entregar crescimento mensur\u00e1vel nos neg\u00f3cios.  <\/p>\n\n\n\n

Para marcas e controladores de direitos, a captura de dados em tempo real e a an\u00e1lise preditiva revelam insights mais profundos sobre o comportamento dos torcedores hisp\u00e2nicos: como eles assistem, compartilham e compram. A personaliza\u00e7\u00e3o impulsionada por IA adapta as mensagens de maneiras que refletem a nuance cultural e a prefer\u00eancia de idioma. Quando combinada com estrat\u00e9gias de fidelidade modernas (programas de recompensas, engajamento gamificado e acesso exclusivo), o impacto vai al\u00e9m do alcance da audi\u00eancia. Constr\u00f3i relacionamentos duradouros enraizados na confian\u00e7a e na identidade compartilhada.<\/p>\n\n\n\n

Agora imagine essa infraestrutura constru\u00edda em torno da base de f\u00e3s mais emocionalmente investida e comercialmente mal atendida nos esportes americanos. <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A urg\u00eancia n\u00e3o \u00e9 especulativa, \u00e9 respaldada por dados. De acordo com a TelevisaUnivision<\/a> 3<\/a><\/sup><\/strong>68% dos torcedores hisp\u00e2nicos se identificam como \"futebol-primeiro\". Isso sinaliza mais do que uma prefer\u00eancia; representa uma conex\u00e3o cultural.\u00a0<\/p>\n\n\n\n

Essa paix\u00e3o tamb\u00e9m se traduz em impacto mensur\u00e1vel. A Nielsen relatou que os torcedores hisp\u00e2nicos dos EUA s\u00e3o 33% mais propensos a comparecer a eventos esportivos ao vivo do que a popula\u00e7\u00e3o em geral, tornando-os cr\u00edticos para a receita de jogos e experi\u00eancias no est\u00e1dio. Estes n\u00e3o s\u00e3o espectadores passivos; s\u00e3o torcedores profundamente engajados. Mais importante, a curva de crescimento mostra o que est\u00e1 por vir, j\u00e1 que 42% dos novos torcedores de futebol dos EUA nos \u00faltimos cinco anos s\u00e3o hisp\u00e2nicos. Esse p\u00fablico n\u00e3o est\u00e1 simplesmente sustentando o esporte, eles est\u00e3o ativamente reformulando como ele \u00e9 transmitido, comercializado e monetizado.<\/p>\n\n\n\n

O idioma desempenha um papel fundamental. As transmiss\u00f5es em espanhol continuam a ter um desempenho superior nos lares hisp\u00e2nicos e tamb\u00e9m est\u00e3o ganhando for\u00e7a entre os espectadores n\u00e3o hisp\u00e2nicos. De acordo com a TelevisaUnivision, 64%*3 dos hisp\u00e2nicos dos EUA acreditam que o futebol se tornou mais emocionante devido \u00e0s melhorias tecnol\u00f3gicas e ao crescimento do streaming em espanhol. Quase 90% dos torcedores hisp\u00e2nicos preferem a narra\u00e7\u00e3o em espanhol, e mais de 65% dos torcedores n\u00e3o hisp\u00e2nicos dizem o mesmo. <\/p>\n\n\n\n

CONECTANDO MARCAS COM F\u00c3S HISPANOS<\/strong><\/p>\n\n\n\n

Fora da televis\u00e3o tradicional, h\u00e1 mais oportunidades hoje do que nunca para as marcas se conectarem com os torcedores hisp\u00e2nicos. De acordo com o relat\u00f3rio Nielsen e Latinos in Sports*4, o futebol se tornou um esporte digital-first dentro dessa comunidade, com 69% transmitindo jogos ao vivo, 49% assistindo a destaques, e os torcedores hisp\u00e2nicos sendo 38% mais propensos a usar o TikTok para conte\u00fado esportivo do que o p\u00fablico em geral. Essas n\u00e3o s\u00e3o tend\u00eancias emergentes, s\u00e3o expectativas atuais que j\u00e1 est\u00e3o reformulando como o futebol \u00e9 consumido, compartilhado e comercializado. 4<\/a><\/sup> <\/strong>Soccer has become a digital-first sport within this community with 69% live streaming matches, 49% watching highlights, and Hispanic fans being 38% more likely to use TikTok for sports content than the general public. These are not emerging trends, they are current expectations that are already reshaping how soccer is consumed, shared, and commercialized.<\/p>\n\n\n\n

Para construir estrat\u00e9gias eficazes que envolvam e capitalizem a demografia hisp\u00e2nica de hoje, \u00e9 criticamente importante mergulhar fundo em quem s\u00e3o esses f\u00e3s. Na Next League, dedicamos um tempo consider\u00e1vel \u00e0 constru\u00e7\u00e3o de personas de usu\u00e1rio que ajudam a ilustrar as motiva\u00e7\u00f5es, h\u00e1bitos e nuances culturais \u00fanicas que impulsionam o engajamento dos f\u00e3s. Ao definir algumas pessoas-chave, como o criador Gen Z bil\u00edngue e o f\u00e3 legado com profundos la\u00e7os geracionais, podemos moldar estrat\u00e9gias que s\u00e3o mais relevantes, personalizadas e eficazes em todas as plataformas. Fazer isso com sucesso pode e ir\u00e1 desbloquear novas oportunidades de receita para as marcas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Os dados s\u00e3o claros. O p\u00fablico est\u00e1 pronto. E o momento \u00e9 agora. <\/p>\n\n\n\n

O mundo n\u00e3o est\u00e1 apenas apostando nos hisp\u00e2nicos dos EUA para fazer o jogo crescer; est\u00e1 contando com eles para definir seu futuro. Com um calend\u00e1rio repleto de eventos de destaque e bilh\u00f5es de d\u00f3lares em patroc\u00ednios em jogo, o sucesso se resumir\u00e1 a uma decis\u00e3o crucial: se ligas, marcas e emissoras est\u00e3o preparadas para encontrar os torcedores hisp\u00e2nicos onde eles est\u00e3o: culturalmente, digitalmente e autenticamente.<\/p>\n\n\n\n

Notas de rodap\u00e9<\/strong><\/p>\n\n\n

  1. hispanicad.com<\/a> \u21a9\ufe0e<\/a><\/li>
  2. https:\/\/www.forsoccer.com\/research\/2024-25-united-states-of-soccer\/<\/a> \u21a9\ufe0e<\/a><\/li>
  3. corporate.televisaunivision.com<\/a> \u21a9\ufe0e<\/a><\/li>
  4. https:\/\/23344836.fs1.hubspotusercontent-na1.net\/hubfs\/23344836\/latinos-in-sports\/documents\/Game-Changer-LiS-Nielsen-Report-090424.pdf<\/a> \u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    The global soccer industry is placing a bold bet on the U.S. Hispanic fan, and for good reason. With 73 percent 1 of U.S. Hispanics 16 and older identifying as soccer fans, many describe the sport not as a pastime but as a piece of their heritage, something they were born into and are incredibly […]<\/p>","protected":false},"author":21,"featured_media":1042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"[{\"content\":\"hispanicad.com<\/a>\",\"id\":\"8ba612ff-af8c-47af-af59-e4826dff5024\"},{\"content\":\"https:\/\/www.forsoccer.com\/research\/2024-25-united-states-of-soccer\/<\/a>\",\"id\":\"da776cc7-d367-4212-a10c-0bbac539e38e\"},{\"content\":\"corporate.televisaunivision.com<\/a>\",\"id\":\"2151a3f6-1f84-4bd9-bb1b-c2b1e73bbfb3\"},{\"content\":\"https:\/\/23344836.fs1.hubspotusercontent-na1.net\/hubfs\/23344836\/latinos-in-sports\/documents\/Game-Changer-LiS-Nielsen-Report-090424.pdf<\/a>\",\"id\":\"9d2ea6eb-3547-4e6e-8dee-271ddb97d0ca\"}]"},"categories":[5],"tags":[22,21],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-posts","tag-nl-translated-portuguese","tag-nl-translated-spanish"],"yoast_head":"\nHispanic 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