{"id":1089,"date":"2026-01-07T18:26:49","date_gmt":"2026-01-07T23:26:49","guid":{"rendered":"https:\/\/nextleague.com\/?p=1089"},"modified":"2026-01-08T18:32:27","modified_gmt":"2026-01-08T23:32:27","slug":"next-league-hires-sports-industry-veteran-to-bolster-executive-team","status":"publish","type":"post","link":"https:\/\/nextleague.com\/es\/next-league-hires-sports-industry-veteran-to-bolster-executive-team","title":{"rendered":"Next League Hires Sports Industry Veteran To Bolster Executive Team"},"content":{"rendered":"<p><strong><em>Scott Gutterman Joins as Chief Digital Officer; Shripal Shah to lead AI and Innovation<\/em><\/strong><\/p>\n\n\n\n<p><strong>NEW YORK, NY<\/strong> - January 7, 2026 - <a href=\"https:\/\/nextleague.com\/es\/\">Next League<\/a>, the company that advises, architects and operates complex technologies for the largest sports brands in the world, today announced the appointment of Scott Gutterman, a renowned sports industry veteran and expert in data-driven digital transformation, as its Chief Digital Officer.&nbsp;<\/p>\n\n\n\n<p>In this role, Scott will work on end-to-end technology strategy and execution for the way Next League should manage and evolve its core offerings and position in the marketplace. He will bring both thought leadership and tactical execution to Next Leagues clients and prospects, and ensure that the company is exploring and deploying the most innovative digital media technologies. The appointment underscores Next League\u2019s commitment to bringing strategic thinking rooted in real sports experience and turning leadership priorities into practical, measurable outcomes.&nbsp;<\/p>\n\n\n\n<p>Prior to Next League, Scott had spent the last twenty years at the PGA TOUR, most recently as SVP, Digital &amp; Broadcast Technologies. In this role, he led end-to-end technology strategy and execution for one of the world\u2019s most recognized sports brands, shaping how digital, broadcast, and emerging platforms come together to engage fans and drive global growth. He has been a consistent champion of innovation, pioneering advancements such as Every Shot Live and AI-generated content, prototyping cloud-based production systems, and pushing into next-generation fan experiences across AI and spatial computing.<\/p>\n\n\n\n<p>He played instrumental roles in building and managing the TOUR's multimillion-dollar technology and marketing partnerships with industry leaders including AWS, Microsoft, Intel, and Adobe where he focused on aligning these advanced technologies with clear commercial objectives, ensuring tangible enterprise value. A data-driven operator, he consistently leveraged data science and analytics as core components of decision-making, using measurable KPIs to guide platform performance, inform product strategy, and drive business outcomes.<\/p>\n\n\n\n<p>\"I have been fortunate to know and work alongside Scott Gutterman for almost fifteen years,\" said Next League CEO David Nugent. \"As a proven leader,Scott brings a wealth of digital expertise, operational discipline, and strategic leadership that will be invaluable as we continue to accelerate Next League\u2019s vision of being the leader in global sports technology services. We are thrilled to have him join our team and are excited to leverage his extensive expertise.\u201d<\/p>\n\n\n\n<p>\u201cI\u2019m excited to join Next League at such a pivotal moment,\u201d said Gutterman. \u201cThere is an enormous opportunity to unlock new value through technology, deepen fan engagement, and build the next generation of digital capabilities. I am excited to work with the Next League team, including many of the people I've worked alongside for years, as we accelerate that vision.\u201d<\/p>\n\n\n\n<p>A recognized thought leader, Gutterman was named a 2022 Sports Technology Power Player by Sports Business Journal. He is a regular on the thought leadership circuit, representing the evolving intersection of sports, technology, and media at industry events including Sports Business Journal, AWS, Sports Video Group and Front Office Sports events, among others.&nbsp;<\/p>\n\n\n\n<p>With this hire, Shripal Shah will transition to a role as Next League's Chief AI and Innovation Officer. Shah joined Next League in January 2025 as its first Chief Digital Officer and has played an integral role in building this innovation-led capability. In this new role, Shah will continue to focus on emerging technologies, MarTech, and AI innovation and how sports organizations engage fans, increase fan loyalty, drive and diversify revenue and pioneer new avenues of digital transformation.<em>&nbsp;<\/em><\/p>\n\n\n\n<p>\"In his new role, Shripal will dive deeper into the world of artificial intelligence, an area of incredible strategic importance to Next League, and explore how teams, leagues and federations can leverage emerging tech to acquire new customers and build new revenue streams,\u201d said Nugent. \u201cWith Shripal and Scott in these new roles, Next League is positioned to help sports organizations build and manage the foundational technologies across Media Tech, Marketing Tech, and Sports Operations that will move their businesses forward.\u201d<\/p>\n\n\n\n<p><strong>Sobre Next League<\/strong><\/p>\n\n\n\n<p>Next League is a team of former team executives, league operators, and technology leaders who understand the unique challenges of the sports business. This operator credibility means we don't just recommend solutions \u2014 we've already proven they work in real sports environments. We speak the language of sports and understand the delicate balance between innovation and tradition. We empower teams and leagues with innovative technology solutions that drive measurable fan engagement and revenue growth.<br><br><\/p>\n\n\n\n<p><strong>MEDIA CONTACTS:<\/strong><br>Joanna Solowey<br>Next League<br><a href=\"mailto:joanna.solowey@nextleague.com\">joanna.solowey@nextleague.com<br><\/a>914.715.2473<\/p>","protected":false},"excerpt":{"rendered":"<p>Scott Gutterman Joins as Chief Digital Officer; Shripal Shah to lead AI and Innovation NEW YORK, NY - January 7, 2026 - Next League, the company that advises, architects and operates complex technologies for the largest sports brands in the world, today announced the appointment of Scott Gutterman, a renowned sports industry veteran and expert [&hellip;]<\/p>","protected":false},"author":10,"featured_media":1090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next League Hires Sports Industry Veteran To Bolster Executive Team | Next League<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextleague.com\/es\/next-league-hires-sports-industry-veteran-to-bolster-executive-team\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next League Hires Sports Industry Veteran To Bolster Executive Team | Next League\" \/>\n<meta property=\"og:description\" content=\"Scott Gutterman Joins as Chief Digital Officer; Shripal Shah to lead AI and Innovation NEW YORK, NY - January 7, 2026 - Next League, the company that advises, architects and operates complex technologies for the largest sports brands in the world, today announced the appointment of Scott Gutterman, a renowned sports industry veteran and expert [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextleague.com\/es\/next-league-hires-sports-industry-veteran-to-bolster-executive-team\" \/>\n<meta property=\"og:site_name\" content=\"Next League\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KnowWhatIsNext\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T23:26:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T23:32:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-1024x674.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Next League Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowWhatIsNext\" \/>\n<meta name=\"twitter:site\" content=\"@KnowWhatIsNext\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Next League Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#article\",\"isPartOf\":{\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team\"},\"author\":{\"name\":\"Next League Staff\",\"@id\":\"https:\/\/nextleague.com\/#\/schema\/person\/e727613591e6285ccb94b0e83011a3c0\"},\"headline\":\"Next League Hires Sports Industry Veteran To Bolster Executive Team\",\"datePublished\":\"2026-01-07T23:26:49+00:00\",\"dateModified\":\"2026-01-08T23:32:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team\"},\"wordCount\":757,\"publisher\":{\"@id\":\"https:\/\/nextleague.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png\",\"articleSection\":[\"Press\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team\",\"url\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team\",\"name\":\"Next League Hires Sports Industry Veteran To Bolster Executive Team | Next League\",\"isPartOf\":{\"@id\":\"https:\/\/nextleague.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png\",\"datePublished\":\"2026-01-07T23:26:49+00:00\",\"dateModified\":\"2026-01-08T23:32:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#breadcrumb\"},\"inLanguage\":\"es-419\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage\",\"url\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png\",\"contentUrl\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png\",\"width\":2560,\"height\":1686,\"caption\":\"Scott Gutterman\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nextleague.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Next League Hires Sports Industry Veteran To Bolster Executive Team\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nextleague.com\/#website\",\"url\":\"https:\/\/nextleague.com\/\",\"name\":\"Next League\",\"description\":\"Digital Agency | Strategy, Design, Brand &amp; Technology\",\"publisher\":{\"@id\":\"https:\/\/nextleague.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nextleague.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-419\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nextleague.com\/#organization\",\"name\":\"Next League\",\"url\":\"https:\/\/nextleague.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\/\/nextleague.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/nl-logo-x-small.png\",\"contentUrl\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/nl-logo-x-small.png\",\"width\":100,\"height\":100,\"caption\":\"Next League\"},\"image\":{\"@id\":\"https:\/\/nextleague.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KnowWhatIsNext\",\"https:\/\/x.com\/KnowWhatIsNext\",\"https:\/\/www.instagram.com\/knowwhatisnext\/\",\"https:\/\/www.linkedin.com\/company\/next-league\",\"https:\/\/www.youtube.com\/channel\/UCpbzRkasZme-_X-9yfLt-uw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nextleague.com\/#\/schema\/person\/e727613591e6285ccb94b0e83011a3c0\",\"name\":\"Next League Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\/\/nextleague.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/cropped-nl-logo-small-1-150x150.png\",\"contentUrl\":\"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/cropped-nl-logo-small-1-150x150.png\",\"caption\":\"Next League Staff\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Next League Hires Sports Industry Veteran To Bolster Executive Team | Next League","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextleague.com\/es\/next-league-hires-sports-industry-veteran-to-bolster-executive-team","og_locale":"es_ES","og_type":"article","og_title":"Next League Hires Sports Industry Veteran To Bolster Executive Team | Next League","og_description":"Scott Gutterman Joins as Chief Digital Officer; Shripal Shah to lead AI and Innovation NEW YORK, NY - January 7, 2026 - Next League, the company that advises, architects and operates complex technologies for the largest sports brands in the world, today announced the appointment of Scott Gutterman, a renowned sports industry veteran and expert [&hellip;]","og_url":"https:\/\/nextleague.com\/es\/next-league-hires-sports-industry-veteran-to-bolster-executive-team","og_site_name":"Next League","article_publisher":"https:\/\/www.facebook.com\/KnowWhatIsNext","article_published_time":"2026-01-07T23:26:49+00:00","article_modified_time":"2026-01-08T23:32:27+00:00","og_image":[{"width":1024,"height":674,"url":"http:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-1024x674.png","type":"image\/png"}],"author":"Next League Staff","twitter_card":"summary_large_image","twitter_creator":"@KnowWhatIsNext","twitter_site":"@KnowWhatIsNext","twitter_misc":{"Written by":"Next League Staff","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#article","isPartOf":{"@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team"},"author":{"name":"Next League Staff","@id":"https:\/\/nextleague.com\/#\/schema\/person\/e727613591e6285ccb94b0e83011a3c0"},"headline":"Next League Hires Sports Industry Veteran To Bolster Executive Team","datePublished":"2026-01-07T23:26:49+00:00","dateModified":"2026-01-08T23:32:27+00:00","mainEntityOfPage":{"@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team"},"wordCount":757,"publisher":{"@id":"https:\/\/nextleague.com\/#organization"},"image":{"@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage"},"thumbnailUrl":"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png","articleSection":["Press"],"inLanguage":"es-419"},{"@type":"WebPage","@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team","url":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team","name":"Next League Hires Sports Industry Veteran To Bolster Executive Team | Next League","isPartOf":{"@id":"https:\/\/nextleague.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage"},"image":{"@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage"},"thumbnailUrl":"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png","datePublished":"2026-01-07T23:26:49+00:00","dateModified":"2026-01-08T23:32:27+00:00","breadcrumb":{"@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#breadcrumb"},"inLanguage":"es-419","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team"]}]},{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#primaryimage","url":"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png","contentUrl":"https:\/\/nextleague.com\/wp-content\/uploads\/2026\/01\/scott-gutterman-2-1-scaled.png","width":2560,"height":1686,"caption":"Scott Gutterman"},{"@type":"BreadcrumbList","@id":"https:\/\/nextleague.com\/next-league-hires-sports-industry-veteran-to-bolster-executive-team#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nextleague.com\/"},{"@type":"ListItem","position":2,"name":"Next League Hires Sports Industry Veteran To Bolster Executive Team"}]},{"@type":"WebSite","@id":"https:\/\/nextleague.com\/#website","url":"https:\/\/nextleague.com\/","name":"Next League","description":"Digital Agency | Strategy, Design, Brand &amp; Technology","publisher":{"@id":"https:\/\/nextleague.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nextleague.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-419"},{"@type":"Organization","@id":"https:\/\/nextleague.com\/#organization","name":"Next League","url":"https:\/\/nextleague.com\/","logo":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/nextleague.com\/#\/schema\/logo\/image\/","url":"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/nl-logo-x-small.png","contentUrl":"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/nl-logo-x-small.png","width":100,"height":100,"caption":"Next League"},"image":{"@id":"https:\/\/nextleague.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KnowWhatIsNext","https:\/\/x.com\/KnowWhatIsNext","https:\/\/www.instagram.com\/knowwhatisnext\/","https:\/\/www.linkedin.com\/company\/next-league","https:\/\/www.youtube.com\/channel\/UCpbzRkasZme-_X-9yfLt-uw"]},{"@type":"Person","@id":"https:\/\/nextleague.com\/#\/schema\/person\/e727613591e6285ccb94b0e83011a3c0","name":"Next League Staff","image":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/nextleague.com\/#\/schema\/person\/image\/","url":"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/cropped-nl-logo-small-1-150x150.png","contentUrl":"https:\/\/nextleague.com\/wp-content\/uploads\/2021\/11\/cropped-nl-logo-small-1-150x150.png","caption":"Next League Staff"}}]}},"_links":{"self":[{"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/posts\/1089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/comments?post=1089"}],"version-history":[{"count":0,"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/posts\/1089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/media\/1090"}],"wp:attachment":[{"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/media?parent=1089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/categories?post=1089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextleague.com\/es\/wp-json\/wp\/v2\/tags?post=1089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}