{"id":1070,"date":"2025-11-05T11:32:33","date_gmt":"2025-11-05T16:32:33","guid":{"rendered":"https:\/\/nextleague.com\/?p=1070"},"modified":"2025-11-05T11:36:33","modified_gmt":"2025-11-05T16:36:33","slug":"next-league-nascar-strategic-partnership","status":"publish","type":"post","link":"https:\/\/nextleague.com\/es\/next-league-nascar-strategic-partnership","title":{"rendered":"Next League y NASCAR Anuncian Ampliaci\u00f3n de su Asociaci\u00f3n Estrat\u00e9gica Multi-Anual"},"content":{"rendered":"<p><em><strong>La ampliaci\u00f3n de esta alianza hace parte de un esfuerzo m\u00e1s amplio por construir una plataforma digital m\u00e1s din\u00e1mica y centrada en el fan\u00e1tico.<\/strong><\/em><\/p>\n\n\n\n<p class=\"translation-block\"><strong>NUEVA YORK, NY y CHARLOTTE, NC<\/strong> - 5 de noviembre de 2025  - Next League, la empresa l\u00edder de servicios tecnol\u00f3gicos que dise\u00f1a y opera tecnolog\u00edas complejas para las principales marcas deportivas del mundo, anunci\u00f3 formalmente hoy una nueva asociaci\u00f3n estrat\u00e9gica multi-anual con <a href=\"https:\/\/www.nascar.com\/\" target=\"_self\">NASCAR<\/a>. Las organizaciones han trabajado juntas durante a\u00f1os, donde Next League es responsable de componentes clave de la estrategia digital y plataformas tecnol\u00f3gicas de NASCAR desde 2012.<\/p>\n\n\n\n<p>Esta ampliaci\u00f3n anuncia al mercado que NASCAR reconoce que las nuevas tecnolog\u00edas son cr\u00edticas para el crecimiento futuro del negocio. Next League, con su enfoque ampliado en c\u00f3mo las tecnolog\u00edas emergentes y la innovaci\u00f3n en IA redefinen la manera en que las organizaciones deportivas conectan con los fans, aumentan la lealtad, impulsan y diversifican ingresos, ayudar\u00e1 a NASCAR a profundizar conexiones con los fan\u00e1ticos en cada punto de contacto - desde contenido y experiencias en vivo hasta datos y m\u00e1s all\u00e1. Juntos, aseguran que NASCAR se mantenga por delante de los cambios en el comportamiento del fan y c\u00f3mo estas tecnolog\u00edas emergentes siguen moldeando la experiencia de consumo del deporte.<\/p>\n\n\n\n<p>\u201cEstamos entusiasmados de fortalecer nuestra relaci\u00f3n de largo plazo con Next League mientras creamos nuevas formas de involucrar a los fans y llegar a nuevas audiencias,\u201d dijo Tim Clark, Vicepresidente Ejecutivo y Chief Brand Officer de NASCAR. \u201cEsta siguiente fase nos posiciona para liderar en un entorno digital de cambio acelerado, con Next League ayud\u00e1ndonos a desarrollar las herramientas e insights para profundizar esas conexiones. Juntos, estamos construyendo una plataforma digital m\u00e1s din\u00e1mica y fan-first preparada para la pr\u00f3xima generaci\u00f3n de engagement.\u201d<\/p>\n\n\n\n<p>\u201cHemos tenido el privilegio de trabajar con el equipo de NASCAR por m\u00e1s de una d\u00e9cada y estamos muy contentos de fortalecer esta base con esta ampliaci\u00f3n de la asociaci\u00f3n,\u201d dijo David Nugent, CEO de Next League. \u201cJuntos reimaginaremos la experiencia digital del fan a trav\u00e9s de las personas, la tecnolog\u00eda y con un foco implacable en la innovaci\u00f3n. Dado nuestro amplio conocimiento y experiencia en el ecosistema deportivo as\u00ed como nuestro entendimiento profundo de NASCAR y sus fan\u00e1ticos, sabemos que estamos en una posici\u00f3n \u00fanica para ayudarlos a construir nuevas formas de conexi\u00f3n con el deporte que aman. Nos emociona dar forma juntos a la pr\u00f3xima generaci\u00f3n del engagement de fans.\u201d<\/p>\n\n\n\n<p>La misi\u00f3n de Next League incluye asociarse con organizaciones deportivas, como NASCAR, para realizar inversiones que generen impacto social sostenible. Como parte de esta nueva etapa, Next League realizar\u00e1 un compromiso significativo con The NASCAR Foundation, una organizaci\u00f3n nacional dedicada a potenciar la entrega de programas y servicios de salud y bienestar a ni\u00f1os en las comunidades donde NASCAR compite.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Expanded partnership is part of broader effort to build a more dynamic, fan-first digital platform NEW YORK, NY AND CHARLOTTE, NC - November 5, 2025 - Next League, the leading technology services company that architects and operates complex technologies for the largest sports brands in the world, today formally announced a new, multi-year strategic partnership [&hellip;]<\/p>","protected":false},"author":10,"featured_media":1071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next League and NASCAR Announce Expanded, Multi-Year Strategic Partnership | Next League<\/title>\n<meta name=\"description\" content=\"Next League and NASCAR announce an expanded multi-year strategic partnership to accelerate digital innovation and build a more dynamic, fan-first platform.\" \/>\n<meta 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