{"id":1025,"date":"2025-07-03T18:43:49","date_gmt":"2025-07-03T22:43:49","guid":{"rendered":"https:\/\/nextleague.com\/?p=1025"},"modified":"2025-07-03T18:46:35","modified_gmt":"2025-07-03T22:46:35","slug":"hispanic-fandom-rising","status":"publish","type":"post","link":"https:\/\/nextleague.com\/es\/hispanic-fandom-rising","title":{"rendered":"El crecimiento de afici\u00f3n hispana: Los datos detr\u00e1s de las expectativas y los momentos clave del Verano del F\u00fatbol 2025"},"content":{"rendered":"

La industria global del f\u00fatbol est\u00e1 haciendo una apuesta audaz por el aficionado hispano en Estados Unidos y con buena raz\u00f3n. Con un un 73%<\/a> 1<\/a><\/sup> <\/strong>de los hispanos en Estados Unidos de 16 a\u00f1os o m\u00e1s que se identifican como fan\u00e1ticos del f\u00fatbol, muchos describen este deporte no solo como un pasatiempo, sino como una parte de su herencia, algo con lo que crecieron y de lo que est\u00e1n incre\u00edblemente orgullosos. <\/p>\n\n\n\n

This deep-rooted passion is shaping everything from league strategies and stadium renovations to technology deployment and brand activations.  According to For Soccer Research<\/a> 2<\/a><\/sup>,<\/strong> el 71% de los aficionados hispanos en Estados Unidos dice que la representaci\u00f3n cultural influye directamente en las ligas que apoyan, haciendo que el marketing biling\u00fce y las historias aut\u00e9nticas sean esenciales. A medida que el \u201cVerano del F\u00fatbol\u201d 2025 avanza hacia julio, la verdadera pregunta es: \u00bfentendemos qu\u00e9 es lo que impulsa a esta audiencia, y estamos haciendo lo suficiente para estar a la altura del momento? <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cualquier organizaci\u00f3n que se est\u00e9 preparando para la Copa Mundial de la FIFA 2026 y m\u00e1s all\u00e1 debe tomar nota. Ignorar este cambio no solo es una oportunidad perdida, sino un error estrat\u00e9gico. Esta audiencia no solo est\u00e1 creciendo, sino que est\u00e1 redefiniendo c\u00f3mo es la fanaticada moderna. Biling\u00fces, con enfoque digital, expertos en tecnolog\u00eda, arraigados en la comunidad y leales a las marcas, los fans hispanos realmente est\u00e1n marcando el ritmo de c\u00f3mo de ser el compromiso en el futuro.<\/p>\n\n\n\n

APROVECHANDO LAS TECNOLOG\u00cdAS EMERGENTES<\/strong><\/p>\n\n\n\n

Como organizaci\u00f3n participamos regularmente para ayudar a nuestros socios a aprovechar la inteligencia artificial y las tecnolog\u00edas emergentes para comprender mejor a los aficionados, maximizar ingresos y mejorar las experiencias de los fans. El uso de estas herramientas y tecnolog\u00edas ya no es opcional; son fundamentales para lograr un crecimiento comercial medible.  <\/p>\n\n\n\n

Para las marcas y los poseedores de derechos, la captura de datos en tiempo real y el an\u00e1lisis predictivo desbloquean conocimientos m\u00e1s profundos sobre el comportamiento de los aficionados hispanos: c\u00f3mo asisten, ven comparten y compran. La personalizaci\u00f3n impulsada por la Inteligencia Artificial adapta los mensajes de manera que reflejan las particularidades culturales y la preferencia ling\u00fc\u00edsticas. Cuando se combina con estrategias modernas de lealtad (programas de recompensas, participaci\u00f3n completa y acceso exclusivo), el impacto va m\u00e1s all\u00e1 del alcance de la audiencia. Construye relaciones duraderas basadas en la confianza y la identidad compartida.<\/p>\n\n\n\n

Ahora imagina esa infraestructura construida alrededor de la base de fans m\u00e1s emocionalmente comprometida y comercialmente desatendida en los deportes estadounidenses. <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La urgencia no es especulativa, est\u00e1 respaldada por datos. Seg\u00fan TelevisaUnivision<\/a> 3<\/a><\/sup><\/strong>el 68% de los aficionados hispanos al deporte se identifican como aficionados al f\u00fatbol por encima de otro deporte. Esto indica m\u00e1s que una preferencia; representa una conexi\u00f3n cultural.\u00a0<\/p>\n\n\n\n

Esa pasi\u00f3n tambi\u00e9n se traduce en un impacto medible. Nielsen inform\u00f3 que los aficionados hispanos en Estados Unidos tienen un 33% m\u00e1s de probabilidades de asistir a eventos deportivos en vivo en comparaci\u00f3n con la poblaci\u00f3n general, lo que los convierte en una pieza clave para los ingresos en d\u00edas de partido y las experiencias en el estadio. No son espectadores pasivos; son fan\u00e1ticos profundamente comprometidos. M\u00e1s importante a\u00fan, la curva de crecimiento muestra lo que est\u00e1 por venir: el 42% de los nuevos aficionados al f\u00fatbol en Estados Unidos en los \u00faltimos cinco a\u00f1os son hispanos. Esta audiencia no solo est\u00e1 sosteniendo el deporte, sino que est\u00e1 redefiniendo activamente c\u00f3mo se transmite, se comercializa y se monetiza.<\/p>\n\n\n\n

El idioma juega un papel fundamental. Las transmisiones en espa\u00f1ol contin\u00faan superando en rendimiento dentro de los hogares hispanos, y est\u00e1n ganando terreno tambi\u00e9n entre los espectadores no hispanos. Seg\u00fan TelevisaUnivisi\u00f3n (3), el 64% de los hispanos en Estados Unidos considera que el f\u00fatbol se ha vuelto m\u00e1s emocionante gracias a las mejoras tecnol\u00f3gicas y al crecimiento del streaming en espa\u00f1ol. Casi el 90% de los aficionados hispanos prefieren comentarios en espa\u00f1ol, y m\u00e1s del 65% de los fans no hispanos opinan lo mismo. <\/p>\n\n\n\n

CONECTANDO LAS MARCAS CON LOS FANS HISPANOS<\/strong><\/p>\n\n\n\n

M\u00e1s all\u00e1 de la televisi\u00f3n tradicional, hoy existen m\u00e1s oportunidades que nunca para que las marcas se conecten con los aficionados hispanos. Seg\u00fan el informe de Nielsen y Latinos in Sports (4), el f\u00fatbol se ha convertido en un deporte con enfoque digital dentro de esta comunidad: el 69% transmite los partidos en vivo, el 49% ve res\u00famenes, y los fans hispanos tiene un 38% m\u00e1s de probabilidades de usar TikTok para contenido deportivo que la poblaci\u00f3n en general. Estas no son tendencias emergentes, son expectativas actuales que ya est\u00e1n transformando la forma que se consume, comparte y comercializa el f\u00fatbol. 4<\/a><\/sup> <\/strong>Soccer has become a digital-first sport within this community with 69% live streaming matches, 49% watching highlights, and Hispanic fans being 38% more likely to use TikTok for sports content than the general public. These are not emerging trends, they are current expectations that are already reshaping how soccer is consumed, shared, and commercialized.<\/p>\n\n\n\n

Para construir estrategias efectivas que conecten y capitalicen en el perfil actual del p\u00fablico hispano, es fundamental profundizar en qui\u00e9nes son realmente los aficionados. En Next League dedicamos un tiempo considerable a desarrollar perfiles de usuario que ayudan a ilustrar las motivaciones, h\u00e1bitos y matices culturales \u00fanicos que impulsan el compromiso de los fans. Al definir algunos perfiles clave, como el creador biling\u00fce de la Generaci\u00f3n Z o el fan de legado con lazos generacionales profundos, podemos dise\u00f1ar estrategias m\u00e1s relevantes, personalizadas y efectivas en todas las plataformas. Hacerlo con \u00e9xito puede y va a abrir nuevas oportunidades de ingresos para las marcas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Los datos son claros. La audiencia est\u00e1 lista. El momento es ahora. <\/p>\n\n\n\n

El mundo no solo apuesta por los hispanos en Estados Unidos para hacer crecer el f\u00fatbol; est\u00e1 confiando en ellos para definir su futuro. Con un calendario lleno de eventos de primer nivel y miles de millones de d\u00f3lares en patrocinios en juego, el \u00e9xito depender\u00e1 de una decisi\u00f3n clave: si las ligas, marcas y medios est\u00e1n preparados para encontrarse con los fans hispanos donde ellos est\u00e1n: cultural, digital y aut\u00e9nticamente.<\/p>\n\n\n\n

NOTAS AL PIE<\/strong><\/p>\n\n\n

  1. hispanicad.com<\/a> \u21a9\ufe0e<\/a><\/li>
  2. https:\/\/www.forsoccer.com\/research\/2024-25-united-states-of-soccer\/<\/a> \u21a9\ufe0e<\/a><\/li>
  3. corporate.televisaunivision.com<\/a> \u21a9\ufe0e<\/a><\/li>
  4. https:\/\/23344836.fs1.hubspotusercontent-na1.net\/hubfs\/23344836\/latinos-in-sports\/documents\/Game-Changer-LiS-Nielsen-Report-090424.pdf<\/a> \u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    The global soccer industry is placing a bold bet on the U.S. Hispanic fan, and for good reason. With 73 percent 1 of U.S. Hispanics 16 and older identifying as soccer fans, many describe the sport not as a pastime but as a piece of their heritage, something they were born into and are incredibly […]<\/p>","protected":false},"author":21,"featured_media":1042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"[{\"content\":\"hispanicad.com<\/a>\",\"id\":\"8ba612ff-af8c-47af-af59-e4826dff5024\"},{\"content\":\"https:\/\/www.forsoccer.com\/research\/2024-25-united-states-of-soccer\/<\/a>\",\"id\":\"da776cc7-d367-4212-a10c-0bbac539e38e\"},{\"content\":\"corporate.televisaunivision.com<\/a>\",\"id\":\"2151a3f6-1f84-4bd9-bb1b-c2b1e73bbfb3\"},{\"content\":\"https:\/\/23344836.fs1.hubspotusercontent-na1.net\/hubfs\/23344836\/latinos-in-sports\/documents\/Game-Changer-LiS-Nielsen-Report-090424.pdf<\/a>\",\"id\":\"9d2ea6eb-3547-4e6e-8dee-271ddb97d0ca\"}]"},"categories":[5],"tags":[22,21],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-posts","tag-nl-translated-portuguese","tag-nl-translated-spanish"],"yoast_head":"\nHispanic 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