{"id":1023,"date":"2025-06-27T18:24:59","date_gmt":"2025-06-27T22:24:59","guid":{"rendered":"https:\/\/nextleague.com\/?p=1023"},"modified":"2025-06-27T18:27:04","modified_gmt":"2025-06-27T22:27:04","slug":"affina-loyalty-game-changer","status":"publish","type":"post","link":"https:\/\/nextleague.com\/es\/affina-loyalty-game-changer","title":{"rendered":"Why Affina\u2019s Loyalty Model Could Be a Game-Changer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Affina, a fusion of fan-engagement platform CrowdPlay and card-linked offer specialist Rethink Loyalty, has launched a \u201cthird way\u201d in sports loyalty programs. Recognizing that many teams lack the in-house resources to develop and operate sophisticated loyalty systems, Affina delivers a fully managed solution. It combines gamified fan interaction (like trivia and QR-code rewards) with funding from external card-linked offers and provides hands-on program management. Since its December 2024 merger, the Boston\u2011based startup has doubled its client base annually, adding NBA, NHL, Fanatics, and soon an NFL club, and recently closed a seven\u2011figure Series\u202fA. Affina\u2019s unique managed\u2011services model helps teams avoid past pitfalls, proving loyalty programs can now be sustainable and scalable<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/06\/30\/in-the-sports-loyalty-program-choose-your-own-adventure-game-affina-offers-a-third-way\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read Full Article<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Affina, a fusion of fan-engagement platform CrowdPlay and card-linked offer specialist Rethink Loyalty, has launched a \u201cthird way\u201d in sports loyalty programs. Recognizing that many teams lack the in-house resources to develop and operate sophisticated loyalty systems, Affina delivers a fully managed solution. It combines gamified fan interaction (like trivia and QR-code rewards) with funding [&hellip;]<\/p>","protected":false},"author":10,"featured_media":1024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Affina\u2019s Loyalty Model Could Be a Game-Changer | Next League<\/title>\n<meta name=\"description\" content=\"Explore how innovative loyalty programs and digital experiences are transforming the way sports teams 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